Sunscreen: What’s Driving the Boom

The sunscreen market is experiencing a major boom, with the global value of sunscreen products expected to reach $10.7 billion in 2020. Market analysts forecast an annual growth rate of 4% through 2028, pushing the industry to exceed $14 billion by the end of the decade. The sunscreen market has seen a transformation from traditional sticky lotions to innovative and fun formulations suitable for everyday use.

Change in the Sunscreen Market

Sunscreen formulas have evolved and now come in a variety of forms such as sprays, powder brushes, whipped mousses and sticky rollers. It “patches” also alert when it’s the time to reuse it. Brands have become skin-specific, catering to different skin types and needs, including acne sufferers, allergy-prone people, and darker skin types.

Roles of KOL and Creator

The growing popularity of sunscreens can be attributed, in part, to the influence of social media and pro-sunscreen dermatologists. Young people, including men, have understood the importance of it, encouraged by influencers and dermatologists on platforms like Instagram and TikTok. Social media has played a crucial role in raising awareness of the benefits of daily use.

Brands and Innovation

Prestigious sunscreen brands such as Super goop and Coola have become status symbols, with high prices. Millennial choices including Paula’s Choice, and others have their own sunscreens. Creators like Naomi Osaka also launched their own products.

Sunscreen as Part of Youth Skincare Trends

The sunscreen wave is also tie to broader youth skincare trends. Teens and young influencers have embraced multi-step skincare routines, often with products like retinoids and AHAs to fight aging. However, these products can increase your sensitivity to UV rays, making it as essential part of your routine.

Needs of Using Sunscreen

Dermatologists stress the importance of daily use of sunscreen. It should have an SPF of at least 30 and be label “broad spectrum” to protect against both UVA and UVB rays. Although expensive and inexpensive sunscreens offer similar protection, consumers should strive to find one that suits their skin type and needs. It is also essential indoors, as UV rays can still penetrate through windows and blue light from screens can damage your skin.


The sunscreen market is booming due to the emergence of innovative, skin-specific formulations, the influence of social media, and the growing awareness of the benefits of sunscreens. Brands have made it fun and accessible, encouraging consistent use by consumers. Dermatologists emphasize the importance of sun protection as an essential part of daily skin care, regardless of skin type or other products used.